Lead with your specialism
Describe the roles and sectors your team knows well. Give concrete examples of the searches you handle rather than saying you recruit everything for everyone.
Make your coverage clear
List the locations and services you genuinely cover. Explain whether you support permanent, contract, temporary or international recruitment where relevant.
Use consistent branding
Add a recognisable logo and a banner that works on mobile. Keep important text and faces away from crop edges and preview the published profile.
Explain how you work
Describe your approach to briefing, screening, shortlists and feedback. Give employers a reason to start a conversation without promising a guaranteed hire.
Review before publishing
Check spelling, contact choices, website links and directory visibility. Only publish information you want visitors to see. Keep private candidate and client information out of your listing.