AGENCY VISIBILITY
Free agency marketing starts with a useful profile.
Make it easy for someone to understand what you recruit, where you work and why they should contact you. A free TAP agency profile gives that introduction a public home.
What can you do without a marketing budget?
Start with the information a hiring manager needs to decide whether a conversation is worthwhile. Describe your strongest disciplines, the level of roles you handle and the locations you genuinely serve. Add your logo, an accurate introduction and current contact information. A specific, complete profile is more useful than a long list of generic claims.
A free recruitment agency listing on TAP can sit alongside your own website and professional accounts. Agencies in the US, Singapore, the UAE, Australia and other countries can publish a profile. Show your real coverage; an international audience does not mean every agency operates in every country.
A practical free agency marketing checklist
- Choose one clear audience. Name the employers and roles you know best, such as finance teams hiring permanent accountants or engineering firms building project teams.
- Explain the service. Describe permanent, temporary or contract recruitment and your actual screening or shortlisting approach.
- Publish the profile. Complete the account and email-verification steps, review your agency details and use the publish control. A saved draft is not a public listing.
- Share something employers can use. Offer a hiring-brief checklist, explain a common role requirement or describe how you keep a search on track.
- Give each piece a next step. Link to your profile from your website, email signature or a relevant post where promotional links are welcome.
- Review the response. Record genuine employer conversations and briefs as well as profile visits. Adjust the message when enquiries do not match your specialism.
What should your agency profile say?
Use concrete language. For example: “We recruit permanent accounting and finance roles for growing businesses in Singapore. Our team handles financial accountants, analysts and finance managers.” Follow this with an accurate description of your process and coverage. This is an example to adapt, not a claim about a real TAP agency.
Use case studies, client names and testimonials only when you have permission and can substantiate them. Keep candidate information and confidential client briefs out of public marketing. Read the agency profile checklist before publishing.
Free visibility and paid tools serve different needs
The public listing is free. TAP does not supply a managed advertising campaign, a purchased contact list or guaranteed employer leads with it. Collaboration, proposals and recruitment workspace features depend on the current plan inclusions. Choose those tools when they fit your work rather than assuming that listing creates a pipeline automatically.
Turn interest into a useful conversation
When an employer responds, confirm the role, work location, hiring timetable and who is making the decision. Explain how you would approach that particular search. The guide to getting more recruitment clients covers qualifying enquiries and following up; the employer brief response checklist helps you prepare a specific proposal.